The objections to fulfilling from China are almost always the same four. Each was true of a certain kind of cross-border shipping a decade ago. None describes how a route-optimised, customs-handled fulfillment operation works today.
Myth 1: shipping from China is slow
Country-specific carriers and 150+ optimised routes deliver on competitive timeframes to each market, with no weeks-long inbound freight leg to your own warehouse first. The slow part of the traditional route is not the last mile; it is the ocean freight and the overseas warehouse handling that happen before an order can even be picked.
Myth 2: customs and duties will be a nightmare
SuperFulfill manages duties, customs and import requirements on your behalf, so cross-border delivery is handled for you. You do not file paperwork, appoint brokers or reconcile duty invoices per market.
Myth 3: I need a local warehouse to look professional
Orders ship in branded, quality-checked packaging direct to the customer, so the unboxing experience looks the same as it would from a local warehouse, without the local overhead.
Myth 4: it will be hard to manage from afar
A dedicated account team and automatic store integration give you full visibility and same-day support. Stock counts update inside your store through the connected apps, tracking flows back automatically, and a named account manager answers in your own SuperFulfill WhatsApp group.
Written by the SuperFulfill team from the facts in the SuperFulfill introduction pack. Questions? Contact us.